Marketing Coordinator

Alethea is a Calgary-based eConsult and digital diagnostic platform for primary care providers (mostly Family Physicians). Alethea helps Family Physicians access faster specialist care and advice. Currently, Alethea provides eConsultation for 9 specialties, along with AI diagnostic support for ENT and Dermatology. 

Our technology enables clinicians to record, store and share images using our digital endoscope and mobile app. Alethea’s Artificial Intelligence offers point-of-care diagnostic support. Through our platform, an eConsult can be performed with our team of specialists. The referring physician will receive same-day recommendations for treatment and follow-up, without the need to wait months to years for a traditional consultation. 

Alethea is seeking an enthusiastic, engaged and highly motivated Marketing Coordinator to help us further expand our market reach and increase the adoption and utilization of our platform. We are a team focused organization. You will work with the rest of the Business Development Team and will report to the Sales and Marketing Manager. 

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What we are looking for

As the Marketing Coordinator you will be responsible for expanding our market reach, and improving our brand awareness. This will be done through the management of our marketing channels, and the communications with our new and existing client base.

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Overview 

Work with the BD team to create a full-scope marketing strategy, and ensure the execution of marketing deliverables. Collaborate with the Business Development Team and the Sales and Marketing Manager to develop and implement impactful marketing and advertising campaigns, assist in tracking sales data, and reporting outcomes from the digital marketing operations. 

The following activities will be part of (but not limited to) the job: 

• Implement marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives.
• Collaborate with the BD team to refine and automate messaging to prospective and existing users. 
• Improve and manage Alethea's digital marketing strategy. Produce weekly social media posts, and maintain social media and online ads. Create effective and regular reporting of the digital marketing strategy. 
• Collaborate with the Sales and Marketing Manager to create new digital marketing materials, including blog posts, user features, product updates, articles, and press releases.  
• Provide sales data, market trends, forecasts, account analyses, and new product information.
• Ensure the company website is accurate, up to date, and helpful. Analyze and report on web traffic data. Reach out to the Sales and Marketing Manager for information / resources as required.  
• Collaborate with the business development team to create marketing campaigns surrounding special events such as trade shows, conferences, and webinars. 
• Monitor marketing budget by comparing and analyzing actual results with plans and forecasts.
• Follow instructions from Customer Success Manager to connect with current users and industry professionals to acquire feedback, and gain insight for new products, marketing strategies, and communication channels. 
• Work with the Sales and Marketing Manager to optimize sales enablement through the acquisition of inbound leads, and using tools to transform inbound leads into active users. 
• Attend weekly team meetings, and collaborate with the Sales and Marketing Manager to report on KPI's at bi-monthly strategy sessions. 
• Determine new strategies to monitor brand awareness digitally and through in-person interactions. 

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Success Factors

Although we see the success of the company as a joint responsibility, the following metrics have been defined to measure the success of the Marketing Coordinator: 

• Web traffic
• Social Media Engagement
• Inbound Leads
• Brand Awareness
• Accurate Monthly reporting on Metrics
• Contributions to company development (engagement on social, participation in conversations surrounding growth, strategy, and improvement. 
• Contributions to culture and company happiness (attendance at social events, overall attitude and eagerness to succeed. 

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Qualifications/Expertise Required 

For this role we are looking for a recent graduate, and we require a relevant university degree (eg business, marketing, sales). Experience in digital marketing is essential. We are looking for a person who is organized, can work independently and part of a team, and who has excellent communication skills (verbal and in writing). Work experience in the medical space (eg in a medical clinic) is appreciated. At Alethea we strive for diversity in our team. All candidates that help us achieve that goal are most welcome.