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Marketing Coordinator

Marketing Coordinator

Job Title: Marketing Coordinator

Alethea is a Calgary-based eConsult and communications platform for all Family Physicians and Nurse Practitioners in Alberta. Alethea helps Primary Care Providers access faster specialist care and advice for their patients. Currently, Alethea provides eConsultation for over 35 specialties in Alberta, along with AI decision support for ENT and Dermatology. Alethea is actively expanding into new markets in BC, SK, and the US. 

Through Alethea, a Primary Care Provider can quickly and easily send an eConsult to our team of specialist consultants. The referring provider will receive recommendations for treatment and follow-up within 24-48 hours without the need to wait months to years for a traditional consultation. 

Alethea is seeking an enthusiastic, engaged, and highly motivated Marketing Coordinator in Alberta to help us increase our growth in the province, and enter new markets. In addition, this individual will help the Business Development Team manage user requests. They will also relay prospective user and active user feedback to the Director of Product. They will work with the Product Team to ensure all brand standards are adhered to within the Alethea mobile app and online portal. 

We are a team focused organization and the Marketing Coordinator will work closely with the rest of the Business Development team, reporting directly to the VP of Sales and Marketing as well as the Director of Product. 

What we are looking for: 

As the Marketing Coordinator, you will be responsible for expanding our market reach, and improving our brand awareness. This will be done through the management of our marketing channels, and the communications with our new and existing client base. You will work with the Business Development Team to refine a full-scope marketing strategy, and ensure the execution of marketing deliverables.

You will work with the Product Team to ensure all new features and releases of the Alethea platform align with the current brand standards. 

Overview 

The following activities will be part of (but not limited to) the job: 

  • Implement marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives.
  • Collaborate with the BD team to refine and automate messaging to prospective and existing users.
  • Improve and manage Alethea's digital marketing strategy. Produce weekly social media posts, and maintain social media and online ads. Create effective and regular reporting of the digital marketing strategy. 
  • Collaborate with the VP of Sales and Marketing to create new digital marketing materials, including blog posts, user features, product updates, articles, and press releases.  
  • Assist in providing sales data, market trends, forecasts, account analyses, and new product information.
  • Ensure the company website is accurate, up to date, and helpful. Analyze and report on web traffic data. Reach out to the VP of Sales and Marketing for information / resources as required.  
  • Collaborate with the business development team to create marketing campaigns surrounding special events such as trade shows, conferences, and webinars. 
  • Monitor marketing budget by comparing and analyzing actual results with plans and forecasts.
  • Follow instructions from the Business Development Team and the Director of Product to connect with current users and industry professionals to acquire feedback, and gain insight for new products, marketing strategies, and communication channels. 
  • Work with the Director of Product to ensure all features and the UI of the mobile app and online portal adhere to brand standards.
  • Attend weekly team meetings, and collaborate with the Sales and Marketing Manager to report on KPI's at bi-monthly strategy sessions. 
  • Determine new strategies to monitor brand awareness digitally and through in-person interactions.

Success Factors

Although we see the success of the company as a joint responsibility, the following metrics have been defined to measure the success of the Marketing and Sales manager: 

  • Web Traffic
  • Social Media Engagement
  • Inbound Leads
  • Brand Awareness
  • Accurate Monthly reporting on Metrics
  • Contributions to company development (engagement on social, participation in conversations surrounding growth, strategy, and improvement. 
  • Contributions to culture and company happiness (attendance at social events, overall attitude and eagerness to succeed.)

Qualifications/Expertise Required 

For this role we are looking for a recent graduate, and require a relevant university degree (eg business, marketing, sales). Experience in digital marketing is essential. Experience in graphic design or UX design is a plus. We are seeking a candidate who is organized, can work independently and as part of a team, and who has excellent communication skills (verbal and in writing). Work experience in the medical space (e.g. in a medical clinic) is helpful. At Alethea we strive for diversity in our team. All candidates that help us achieve that goal are most welcome.